SALES-DRIVEN DESIGN & COMMUNICATION PROFESSIONAL
dorriesiobhan@yahoo.com | 970-633-2113 | Linkedin.com/in/dorothybauckman
SUMMARY
Key Skills:
Photography | Photo Compositing | Digital Art & Illustration | Video Editing | Project Management | Website Design | SEO | Online Marketing | Copyediting & Grammar
Languages:
English (Native Speaker) | French (Fluent)
Technologies:
Microsoft Office Suite | Adobe Illustrator | Adobe PhotoShop | Adobe Lightroom | HTML | CSS | WordPress| Elementor | Wix | Canva | Adobe Premiere Pro | DaVinci Resolve | iMovie | Sketch | Figma | G-Suite | Slack | Zoom
EXPERIENCE
Graphic Design
Print graphic concepts and final art files
Creating and manipulating graphics (editing, retouching, color correction, file conversion)
Design and execute layouts and marketing assets for web pages, landing pages, digital marketing, banner advertisements, packaging, etc.
Knowledge of SEO and designing for social platforms
Art Direction
Developing designs that meet objectives and requirements in a fast-paced environment
Experience in corporate branding and the ability to design to different styles, audiences, and aesthetics
Concept boarding, color palettes, and design artwork
Art direction for marketing graphics, catalog layout and design, and apparel designs for the seasonal line design and other projects
Communicating all appropriate information to the design team
Staying current on market trends and design styles across industries
Demonstrated mastery of the Mac computer system and Adobe Creative Suite software
Product Development
In-depth knowledge of manufacturing standards and the product development life cycle
Retailing, web sales, and industry trade shows
A working knowledge of costing
(Analyzing sales data and market trends to identify new design opportunities and improve sales performance)
Willingness to travel for sales, market research, trade shows, etc.
Experience working with overseas vendors
Able to sketch and fill technical flats in Adobe Illustrator
Photo & Video
Producing and editing imagery and videography
Scheduling photoshoots and maintaining the photoshoot calender
Preparing and organizing photoshoot samples, props, and accessories
Casting and booking models and scouting photoshoot locations
Tracking photoshoot related expenses and maintaining the seasonal budget
Wardrobe styling, dressing models, and styling off-body product shoots
Experience with the entire photoshoot process, from conception through implementation
WORK HISTORY
Web & Graphics Designer
DorrieSiobhan LLC – Berthoud, CO
2020–Present
- Layouts designed for sales and engagement using strong SEO, content writing, and content management principles.
- Designed and built websites using Figma, WordPress, Elementor, Divi, and Wix.
- Fully managed security and updates including backend management and troubleshooting.
Licensing Manager
Princess Paradise Costumes – Fort Collins, CO
2019–2020
- Promoted from Design Director.
- In charge of design, development, and production processes for all licensed costume designs.
- Approved construction and design samples, photography, and print/online graphics.
- Worked directly with licensors (Star Wars, Marvel, DC, et. al.) to attain design and production approval.
- Prepared for trade shows including fashion shows, booth design, and sales meetings with key customers.
Design Director
Princess Paradise Costumes – Fort Collins, CO
2017–2019
- Promoted from Graphic Designer.
- In charge of design, development, and production processes for 200+ individual designs produced annually.
- Oversaw a 10-person design team, hiring new team members as needed and conducting annual reviews.
- Approved construction and design samples, photography, and print/online graphics.
- Prepared sales presentations for major customers (Target, Wal-Mart, Spirit Halloween, etc.).
- Managed trade shows including fashion shows, booth design, and sales meetings with key customers.
Graphic Designer & Technical Illustrator
Princess Paradise Costumes – Fort Collins, CO
2015–2017
- Conducted detailed, complex photo retouching, preparing images for both web and print.
- Spearheaded and implemented the creation of an in-house photography studio, with a net cost savings of $12,000/year.
- Streamlined and documented photography processes and procedures.
- Developed detailed sketches and technical flats using Adobe Illustrator and hand illustration.
- Created digital artwork for embroidery, screen printing, and fabric prints.
- Designed licensed and proprietary items for both children and adults. Designs are sold and carried by some of the largest and most recognizable retail brands in the US.
- Assisted with patterning and sewing processes as needed.
Real Estate Photographer
Colorado Virtual Tours – Loveland, CO
2014–2016
Contract Technical Writer/UX Designer
USDA – Fort Collins, CO
2013–2014
- Documented guidelines for mobile enterprise solutions and application development.
- Worked with Apple and Google representatives to determine appropriate federal app development and publication requirements.
- Prepared user flow, layout, and visual design for internal mobile applications using PhotoShop, Illustrator, and Sketch.
Contract Technical Writer
City of Fort Collins Utilities – Fort Collins, CO
2011–2012
- Process and procedure documentation project, including creation of a secured company intranet.
Executive Assistant (Temp)
Woodward Inc. – Fort Collins, CO
2010–2011
- Managed content creation, production, and distribution of the Finance department newsletter.
- Designed and produced signs, graphics, and presentation materials for the annual company-wide meeting.
EDUCATION & QUALIFICATIONS
B.A., Language and Literature, Colorado State University – Fort Collins, CO (2008-2010)
Coursework Abroad, Université Paul Cézanne Aix-Marseille III – Aix-en-Provence, France (2009)
Associate of Arts, Liberal Arts, Front Range Community College – Fort Collins, CO (2007-2008)
COURSES & TRAININGS | CAREER DEVELOPMENT
Character Art School, Scott Harris (2022)
Front End Web Development, Treehouse Techdegree (2020)
Character Design for Video Games, California Institute of the Arts – Online (2018)
Content Strategy for Professionals, Gimena Romero (2014)
ASSOCIATIONS & ORGANIZATIONS
Performer, Drifting West Band (2015-present)
Co-founder & Music Director, CSU French Choir (2008-2009)
Performer, Chock Full O’Notes A Cappella Choir (2003-2005)
Member, Keene State Environmental Club (2003-2005)
President, 4-H Equine Club, Cheshire County (1999-2001)
PUBLICATIONS & BLOGS
DorothyAyers.com, Personal Portfolio (2020-Present)
ImageIntrigue.com, Personal Style, Color Analysis, and MBTI (2019-Present)
HOBBIES & INTERESTS
Singing/Songwriting | Playing Instruments | Kayaking | Costume Design | Painting & Sculpture | Yoga | Hiking | Ballet
REFERENCES
Princess Paradise, Jenici Reid, Lead Graphic Designer (current: GCommerce Solutions) – 970-443-5703
Princess Paradise, Samantha DiPilato, Design Manager (current: Design Connected) – 970-215-2523
Colorado Virtual Tours, Mike Laughlin, Supervisor/Lead Photographer – 970-674-7280